Cheerios | Honestly Delicious

TV, Online Video, Social

Idea:
Every box of Honey Nut Cheerios uses real, delicious ingredients. Honest. So, to inform consumers of this little-known fact, we decided to highlight natural characteristics of our ingredients—the good, good-er, and the sticky. A real, honest look at honestly delicious ingredients.

Social

The following videos where designed for Facebook’s timeline, which, at the time, didn’t autoplay sound.